Bad Ads Attitude

As radio stations, televisions and the Internet are bombarded with political ads that diss the Presidential candidates, one has to wonder how effective they truly are.

This year’s campaign advertisements continuously get more aggressive. Four years ago, President Barack Obama’s ads focused on hope and change. This year, the ads focus on creating negative impressions of Mitt Romney.

These negative advertisements could be having an affect on people’s opinions, including the students and faculty members on campus at the University of Colorado. Voters’ views maybe slightly more negative in regards to both of the candidates and politics in general.

A recent poll by Pew Research Center found Romney has lost ground in the past month on the question ‘which candidate was better able to improve the economy?’

Mindy Cheval, Advertising Professor at the University of Colorado views these negative ads differently.

“Ads are very memorable that they don’t have a negative affect and that they’re only creating a positive affect or a get out the vote affect on a small group of undecided,” said Cheval.

The biggest cause for concern is the fact these ads are costing a fortune. According to the Huffington Post, Obama’s campaign has spent nearly 100 million dollars on television commercials in selected states. With Romney’s retaliation, the dollars spent keeps growing higher and higher.

Clearly, this years candidates aren’t concerned with how much they’re ads cost as long as it make their opponent look bad. Since this is the case, we will continue to see more and more negative campaign ads as the election goes on.