CU brands itself with new logo

Boulder, CO-- After months of anticipation, departments at University of Colorado are finally seeing the new logo the University announced in January 2011.

Throughout CU’s history every department had their own brand identity and logo. It wasn’t until last year that CU President Benson decided that all departments are CU affiliated and should be represented by the CU brand. Consequently, CU’s new branding guidelines were set in place to unify all of the departments.

“Presenting the university through consistent and coordinated messages and images will allow us to better showcase our excellence, value and impact,” said CU President Benson.

The new branding position states “who we are, what we do, and why it matters”.

The new CU branding guidelines seem flawless, except for one little glitch – the Ralphie logo. The new branding initiative says, “Athletic marks (“Ralphie” and the athletics interlocking CU at CU-Boulder; Mountain Lion at UCCS) are exclusive to the Departments of Intercollegiate Athletics. These marks should not be used by units, departments, schools, colleges or affiliates.”

CU branding representatives said the Ralphie logo should be used for spirit initiatives and is licensed to the athletic department. According to CU branding representatives, if another University department wishes to use the Ralphie logo, it may only be used it for spirit reasons and must petition to the athletic department.

More information about the new branding initiative and logo can be found at brand.colorado.edu